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William Hill Sports Review: 5 things to know before betting

William Hill Sports review
William Hill logo
  • Range of betting markets
  • £5 deposits
  • Fast payouts
Play

Pros and cons

Pros

  • PayPal accepted
  • 24/7 support

Cons

  • No bonus for new players
  • Older website

William Hill is an online sports betting website. It’s one of the most famous names in UK gambling as they have been a popular bookmaker for almost 100 years. At the time of writing, the site is owned and operated by 888 Holdings.

But is it still one of the best UK betting sites? Read our William Hill Sports review to find out.

Quick Facts

LicenceUK Gambling Commission
Welcome OfferNone
Available Sports30+ (Football, Horse Racing, Tennis, etc.)
In-Play & Live StreamYes – extensive in-play markets & live streaming
Payment OptionsPayPal, Cards, Apple Pay, Instant Bank Transfer, Paysafecard

1. Is William Hill Sports licensed by the UKGC?

William Hill UK licence

William Hill Sports operates legally in Great Britain thanks to their licence from the UK Gambling Commission. Only sites with this licence are allowed to operate legally in Great Britain.

William Hill takes security seriously, employing SSL encryption to safeguard all personal details and financial transactions. Their privacy policy follows GDPR requirements, meaning your data is protected according to strict UK standards. Every payment you make goes through encrypted, secure channels for complete peace of mind.

When it comes to responsible gambling, William Hill offers all the tools you’d expect from a reputable UK bookmaker. You can set deposit caps, session timers, and reality checks directly from your account. Self-exclusion is straightforward to activate, and they provide quick access to GAMSTOP for additional external support—showing they genuinely care about keeping gambling safe and enjoyable.

2. Free bets on William Hill

William Hill doesn’t provide any specific welcome bonus for fresh sports betting accounts. This puts them at a clear disadvantage against the majority of UK bookmakers, who usually entice new punters with offers.

However, as an existing player, you’ll be treated to sports promotions at William Hill. Exactly what promotions you get often changes throughout the year. So we can’t say for sure here.

But at the time of this William Hill Sports review, here were a few promotions for existing players to give you an idea:

  • Free bets
  • Boosted odds
  • Refunds on some losses

You can check exactly what promotions for existing players are currently available at William Hill sportsbook by visiting them Promotions tab on their website.

3. William Hill sportsbook – What can you bet on?

When it comes to sports betting, William Hill gives British customers several options. But they give great emphasis on sports that are popular in the UK.

For example, the most popular sports to bet on at William Hill UK are:

  • Football
  • Horse racing
  • Golf
  • Rugby
  • Boxing
  • Cricket
  • Darts
  • Tennis
  • & more

But the good thing about William Hill is that they are always researching new trends. For example, you can bet on these sports which have gained popularity in the UK over recent years:

  • American Football
  • Basketball
  • Esports
  • MMA
  • NHL
  • & more

You can bet using a variety of devices. Laptops, tablets, smartphones. The website automatically adapts to your screen size for the best experience.

4. Can you bet in-play and stream live on William Hill Sports?

William Hill is also one of the best in play betting sites in the UK. This means you can bet on most of their sports while it’s happening. You can try to take advantage of trends that you’ve spotted only once the event has started.

William Hill’s live streaming service is quite decent, offering a solid range of sports to watch directly on the platform. You can catch live:

  • Football
  • Horse racing coverage (UK, Ireland, and South Africa)
  • Tennis
  • Greyhound
  • Basketball

However, remember that local licensing restrictions and broadcast rights can limit what’s actually available to watch in your area. It’s worth checking which specific events are streamable before placing your bets. Despite these occasional limitations, the streaming quality is generally reliable when it’s available.

5. How good are Payments & Payouts at William Hill Sports?

MethodMin. DepositMin. PayoutTypical Payout TimeFees
PayPal£5£10InstantNone
Instant Bank Transfer£5£5InstantNone
Visa£5£5Instant (Visa Direct)
Within 24 hours (standard)
None
Mastercard£5£5Within 24 hoursNone
Apple Pay£5£5Within 24 hoursNone

William Hill is one of the few 5 deposit betting sites available. You can also use any payment method to start betting with a fiver.

It takes between a few hours up to a few working days to receive a withdrawal from William Hill on average. Firstly, William Hill needs to approve the payout. This usually takes 24 hours or less. But delays are known to happen – especially if verification is needed.

Once approved, the William Hill withdrawal method you use has a big impact. It’s best to choose PayPal, Instant Bank Transfer or Visa Direct for the speediest cash outs.

Final Verdict on William Hill Sports

This William Hill Sports review shows that this brand is still one of the most reputable in the industry. Despite a few significant drawbacks, there’s still more than enough here to deliver a solid UK betting site. Some of the standout features are:

FAQ

The minimum stake is £0.10 on most markets, with some special bets requiring £1.
Yes—you can watch football, tennis, basketball, UK & Irish horse racing, greyhounds, and South African racing directly on the platform.
No—William Hill currently doesn’t offer any specific welcome bonus for new sports betting customers, though existing players can access various ongoing promotions.
William Hill doesn’t charge any fees for payouts, although your bank or payment provider may apply their own charges.
You can set deposit limits, session timers, reality checks, self-exclude, and access GAMSTOP support directly from your account settings.

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